2019

THE NORTH FACE FUTURELIGHT LAUNCH  


Client: The North Face
Studio: dotdotdash
Roles: 3D Artist / VFX Artist / Animator
Medium: Projected 3D Content

Responsibilities:
Look Development - Concepting - Projection Content - Animation - VFX - Simulation - Modeling - Texturing - Lighting - Rendering - Post Processing - Editing





For the launch of FUTURELIGHT by The North Face, dotdotdash was tasked to create a dynamic installation event to highlight the revolutionary new fabric technology. I worked with a team of 3D artists to create a 7 minute forced-perspective projection-mapped experience. I used Houdini and Cinema 4D to drive complex simulations and visual effects that were mapped to and augmented by a robotic pyramid structure.



















PROCESS




Content Creation

D3 Content Mapping

Light Programming

Structure Concepting

Fabrication

Simulation VFX Content

RESULT 

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