2021

CALVIN KLEIN X HERON PRESTON  


Client: Calvin Klein
Studio: dotdotdash
Roles: Lead 3D Artist / Animator
Medium: Real-Time Web 3D

Responsibilities:
Environmental Design - Look Development - Apparel Scanning - Modeling - Animation
- Simulation - Texturing - Lighting - Rendering - Baking - Post Processing - Realtime Pipeline - Optimization






For the first collaboration between CALVIN KLEIN and HERON PRESTON, dotdotdash was hired to create a photo-realistic real-time 3D experience that transported visitors into the creative process behind the collection. We designed and deployed a cutting-edge browser-based retail experience that coincided with the launch. I led a team of 3D artists in generating multiple game-ready environments and their respective assets to ensure consistent visual quality and performance on mobile and desktop browsers.







PROCESS




Scanning real-world props

Scanning the collection

Reviewing the scan data

Look development

Virtual apparel lighting exploration

Envrionmetal design

RESULT 

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