2022

ADIDAS TOUR 360


Client: ADIDAS
Agency: dotdotdash
Creative Direction: Andy Navilli
Roles: Lead 3D Artist
Medium: Campaign, Broadcast, Interactive, Augmented Reality, Virtual Production


Responsibilities:
Look Development - Modeling - Animation - Texturing - Lighting - Rendering - Compositing - Virtual Production - AR





We partnered with ADIDAS to design the global launch of their newest golf shoe, the Tour 360. We created a full campaign, a live broadcast event with virtual production and a 3D augmented reality experience that illustrated all of the technology of the design.



Virtual Production

3D Shoe Model

3D Product Modeling

Augmented Reality

Augmented Reality App

Press

Campaign Success

Virtual Set with 3D footwear animation

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